Hi and welcome to Insider Advertising for May 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
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Google
Alan Moss is spearheading Amazon's push to steal ad dollars from Facebook and Google. Insiders lay out his playbook for getting a slice of the $70 billion TV ad market.
- Alan Moss is spearheading Amazon's push to steal ad dollars from Facebook and Google, I reported.
- The Amazon VP of worldwide ad sales is a former Google exec who helped grow the search giant's ad business.
- Moss is tasked with selling to non-endemic marketers, but convincing them to spend on Amazon is a challenge.
Read the story.
Meltwater/YouTube
PR tech giant Meltwater agrees to pay $14.5 million to settle a class action suit over overtime pay
- Meltwater, the second-largest PR software company, agreed to pay $14.5 million to settle a class action lawsuit, Patrick Coffee reported.
- Former salespeople alleged Meltwater violated laws by failing to pay them for overtime work.
- Meltwater denied the claims and New York State Supreme Court did not issue a ruling.
Read the story.
Guests attend a SHEIN event in 2019.
David M. Benett
David M. Benett
Fashion 'hauls,' where creators flaunt their clothing splurges, have become a huge trend on TikTok. But a growing chorus of TikTok critics say the trend is fueling the unsustainable consumption of fast fashion.
- Fast-fashion hauls have become a popular TikTok trend, amassing millions of views, Molly Innes reported.
- But a growing number of TikTok users have criticized the trend, saying it fuels overconsumption.
- TikTokers said the app's algorithm and short videos moved the trend beyond its YouTube origins.
Read the story.
More stories we're reading:
- The 13 leading attorneys and law firms that work with digital creators and influencers (Insider)
- James Charles' ex-employee speaks out about lawsuit, claiming he didn't pay overtime and asked her to shave his butt (Insider)
- The rise, fall, and comeback of Victoria's Secret, America's biggest lingerie retailer (Insider)
- How the team that rescued KFC brought their marketing and innovation strategy to Pizza Hut and crushed Domino's in sales growth last quarter (Insider)
- Ellen DeGeneres to end talk show: "I need something new to challenge me" (Hollywood Reporter)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Read the original article on Business Insider