How Alan Moss is helping Amazon become an advertising giant

Hi and welcome to Insider Advertising for May 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Amazon's Alan Moss.
• Meltwater settles class action suit.
• Fashion 'hauls'.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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Alan Moss is spearheading Amazon's push to steal ad dollars from Facebook and Google. Insiders lay out his playbook for getting a slice of the $70 billion TV ad market.

• Alan Moss is spearheading Amazon's push to steal ad dollars from Facebook and Google, I reported.
• The Amazon VP of worldwide ad sales is a former Google exec who helped grow the search giant's ad business.
• Moss is tasked with selling to non-endemic marketers, but convincing them to spend on Amazon is a challenge.

Read the story.

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PR tech giant Meltwater agrees to pay $14.5 million to settle a class action suit over overtime pay

• Meltwater, the second-largest PR software company, agreed to pay $14.5 million to settle a class action lawsuit, Patrick Coffee reported.
• Former salespeople alleged Meltwater violated laws by failing to pay them for overtime work.
• Meltwater denied the claims and New York State Supreme Court did not issue a ruling.

Read the story.

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Fashion 'hauls,' where creators flaunt their clothing splurges, have become a huge trend on TikTok. But a growing chorus of TikTok critics say the trend is fueling the unsustainable consumption of fast fashion.

• Fast-fashion hauls have become a popular TikTok trend, amassing millions of views, Molly Innes reported.
• But a growing number of TikTok users have criticized the trend, saying it fuels overconsumption.
• TikTokers said the app's algorithm and short videos moved the trend beyond its YouTube origins.

Read the story.

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More stories we're reading:

• The 13 leading attorneys and law firms that work with digital creators and influencers (Insider)
• James Charles' ex-employee speaks out about lawsuit, claiming he didn't pay overtime and asked her to shave his butt (Insider)
• The rise, fall, and comeback of Victoria's Secret, America's biggest lingerie retailer (Insider)
  
• How the team that rescued KFC brought their marketing and innovation strategy to Pizza Hut and crushed Domino's in sales growth last quarter (Insider)
• Ellen DeGeneres to end talk show: "I need something new to challenge me" (Hollywood Reporter)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.